A Look Behind The Seen
"After decades of building, scaling, and advising organizations from the outside, I shifted toward leading from the inside out — tuning into what wants to emerge, rather than forcing what should happen."
Marcel Roelants - founder UNFOLD
Why I Do This
I work with people and movement — not with models.
You're at a crossroads. What used to work, doesn’t anymore.
You feel the pressure to move, but you’re not sure what wants to shift.
And yet, something in you already knows.
When energy stops flowing, in leadership, in strategy, in human connection, something breaks.
But that break is often the beginning.
Not the end.
I’ve stood in boardrooms where no one dared to speak the truth.
I’ve walked through relationships that no longer served.
I’ve faced the silence after the storm — and found clarity inside it.
That’s why I created UNFOLD.
To hold space for what wants to be seen, named, and moved.
No masks. No scripts. Just what’s real.
Who I Work With
If the transformation plans didn’t land…If the consultants brought decks but no depth…That’s when I’m called in.
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Business owners, family firms and founders at a turning point
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Executive teams ready to face what really blocks progress
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Private Equity & VC funds looking to unlock people-powered value
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Corporates where strategy is stuck and culture quietly bleeds energy
Experience That Shaped Me
I don’t work from theory.
I work from lived storms and real traction.
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Aligned GE’s US supply chain with factory and sales
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Shut down an $8M product line investment in Mexico, solved it for $800K in the US
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Disrupted Mastercard’s Dutch market through grounded strategy
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Rebuilt BitPay after a $30M burn — found traction where others gave up
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Created movement where others walked away
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Challenged boards and guided startups with truth, not comfort
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Reclaimed my own clarity — in business, at sea, and in love
This is why I hold space when things get real.
And why I don’t blink when others look away.
What I Bring
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Clarity — no sugarcoating, just deep truth
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Presence — a space where you can finally say what’s real
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Provocation — to shake loose what no longer serves
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Movement — because when alignment returns, energy flows
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Trust — not in a process, but in what wants to emerge when the masks come off
How I Work
You won’t get a slide deck. You’ll get a shift.
I work through real dialogue, deep sensing, and practical co-creation. Together, we uncover the deeper story — and move from there.
• Project-based
• One-on-one
• Boardroom sessions
• Field interventions
No fluff. No templates. Just what’s needed.
What Others Say
“We brought Marcel in after a consultant left.
He asked the one question nobody dared to.
And from there — things finally started to move.”
— CEO, Dutch tech scale-up
“He doesn’t come with answers. He comes with eyes.
And makes you see what’s been in front of you the whole time.”
— Managing Partner, PE Fund
Why UNFOLD
Because what’s not said runs the show.
Because truth creates flow.
And because leadership that dares to feel — moves mountains.
You don’t need answers.
You need space for what’s real.
Let’s unfold what’s hidden and move what matters.